Therma-Tru Doors When you''re one of the nation''s largest homebuilders, your reputation means everything. That''s where quality fiberglass Therma-Tru doors come into play. assurance of quality when it specifies fiberglass Therma-Tru doors. The company, which recently acquired U.S. Home to become the largest homebuilder in the U.S., constructs about 500 homes a year in the Tampa market. The single-family residences range in price from $120,000 to $300,000. The company wants to make sure its customers are satisfied, and steel doors were not doing the trick. We had an issue with steel doors, and the fact that they would show dents and marks easily. That''s just not the case with fiberglass Therma-Tru doors. We were one of the first to use the Smooth-Star door in our market The look is sharp, the lines are crisp and the durability is superior. It''s simply a well-built door.

Now homeplan the nation''s leading producer of steel doors, Therma-Tru helped build the homeplan market for that product category. The effectiveness of that pioneering effort is reflected in the market share steel currently holds. homeplan For the past two decades company has focused its commitment to quality fiberglass and innovation on doors, the fastest-growing segment within the exterior door category. We were interested in differentiating ourselves from the rest of the market -- that''s the only way to be profitable in the long term recalling hiscompany''s motivation for pursuing fiberglass. Therma-Tru recruited a ream of engineers and assigned them the mission of developing a new product that would put perform both wood and steel. The team blended fiberglass and resins to invent a sheet-molding compound, as well as the tooling to transform those supplies into a door skin. After extensive laboratory and field testing, the fiberglass industry''s first door hit the market: the Fiber-Classic.

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