| hollowmetaldoor&frame | fiber craft door | ||||||
People think finishing a door is difficult to do on their own. They worry that they could ruin the door. It''s clear that the new Classic Craft model was created to assuage that concern. The door comes with a red oak-styled grain pattern, detailed panels with shadow lines, solid oak square edges and an adjustable oak sill. The pre-finish is available in the two most popular wood stain colors today, according to Niderberg: natural oak and cherry. Maintenance is simplified, because fiberglass doesn''t have to be restained. All that''s required, he said, is a new polyurethane top-coat every three to five years. The pre-finished Classic Craft costs an additional at retail versus the unfinished model. Both models cost less than a comparable wood door and come with a lifetime warranty. This was intended for those accustomed to buying wood," Niderberg said. "But we wanted to add some extra features and benefits. Chosen for the entrance to the NAHB Show Village 2001 D.R. Horton home is an elegant Classic-Craft fiberglass Raised-Panel door from Theram-Tru. Available in nearly 150 raised or deeply embossed panel designs that produce dramatic shadow lines, Classic-Craft doors give you all the premium touches you''d expect to find in the finest wood doors, plus more. Now the nation''s leading producer of steel doors, Therma-Tru helped build the market for that product category. The effectiveness of that pioneering effort is reflected in the market share steel currently holds. For the past two decades company has focused its commitment to quality fiberglass and innovation on doors, the fastest-growing segment within the exterior door category. We were interested in differentiating ourselves from the rest of the market -- that''s the only way to be profitable in the long term recalling hiscompany''s hollowmetaldoor&frame motivation for pursuing fiberglass. hollowmetaldoor&frame Therma-Tru recruited a ream of engineers and assigned them the mission of developing a new product that would put perform both wood and steel. The team blended fiberglass and resins to invent a sheet-molding compound, as well as the tooling to transform those supplies into a door skin. After extensive laboratory and field testing, the fiberglass industry''s first door hit the market: the Fiber-Classic. Doors are priced less for Fiberglass than wood and only somewhat more than steel. But by climinating callbacks, fiberglass also provides the builder substantial savings in time and money. Over the long run, fiberglass is clearly the best value for the builder and his custom. As with steel doors a generation ago, Therma-Tru systems continues to drive the shift to doors. Nearly half of the respondents to. More than one in four (27%) voted Therma-Tru the No. I brand in the exterior and entry door category. Both ratings are well ahead of those for the nearest competition. Making doors that last hollowmetaldoor&frame made us first. We''re proud of the fact that Therma-Tru has helped create the fiberglass frenzy, and we remain focused on continuing our long-standing tradition of providing the high-quality, innovative products our customers need. We intend to remain the brand leader in the residential door industry. Fewer Callbacks Drive Builders'' Choice of Therma-Tru. Why are more and more home builders switching from steel doors to Therma-Tru? A dramatic reduction in job-site callbacks to repair or replace dented or dinged doors sits squarely atop the list of reasons. ©2003 www.fiber-craft-door.com All rights reserved. |
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