Now the nation''s leading producer of steel doors, Therma-Tru helped build frontdoors the market for that product category. The effectiveness of that pioneering effort is reflected in the market share steel currently holds. For the past two decades company has focused its commitment to quality fiberglass and innovation on doors, the fastest-growing segment within the exterior door category. We were interested in differentiating ourselves from the rest of the market frontdoors -- that''s the only way to be profitable in the long term recalling hiscompany''s motivation for pursuing fiberglass. Therma-Tru recruited a ream of engineers and assigned them the mission of developing a new product that would put perform both wood and steel. The team blended fiberglass and resins to invent a sheet-molding compound, as well as the tooling to transform those supplies into a door skin. After extensive laboratory and field testing, the fiberglass industry''s first door hit the market: the Fiber-Classic.

Three Attractive Options Fiber-Classic combined the strength of steel with a wood-grain finish that could be stained or painted. Carrying a lifetime limited warranty, the product was well-received and continues to be a strong favorite among builders. In fact, more than 37% of builder respondents a study said they had used the Fiber-Classic during the past year. That usage rating is higher than the rating for any other brand of door on the market. frontdoors Classic-Craft: As the market embraced the new technology, homeowners began asking for a door that projected even more of the handcrafted look of a high-end wood door but still with fiberglass. Therma-Tru responded with the Classic-Craft, a premium product duplicating the rich grain of a solid-core red-oak door but without any shrinking, splitting or warping inherent in conventional wood doors. Also backed by a lifetime limited warranty, the new line emulated the best aspects of wood. Like its predecessor, the Fiber-Classic, the new Classic-craft has built a strong following among builders during the past seven years: 36% of respondents to the BRAND STUDY have used the Classic-craft within the past year.

©2003 www.fiber-craft-door.com All rights reserved.